Discuss
Tell me which services, products and locations matter, and what you want the website to achieve.
SEO for the searches that matter to your business.
I provide freelance SEO support for businesses that want to be found by relevant customers. I help you understand what is holding the website back, prioritise the work and make the next step clearer for the people who visit.
Connect search visibility to your business priorities.
You may have a website that rarely appears for your services, attracts the wrong traffic or brings visits without enquiries. I start with what you offer, where your customers are and which searches could bring useful opportunities.
You work directly with me on the review, priorities and improvements. Because I also design and develop websites, I can consider the content, technical setup and route to enquiry together.
Know what is being worked on and why.
You deal with me directly, with clear priorities and an agreed scope for the work.
Review
I assess the current website and search opportunities before proposing priorities and costs.
Improve
I carry out the agreed work on content, structure and technical issues in priority order.
Explain
I explain the changes and available results, then recommend what to address next.
Start with a clear picture of what needs improving.
A focused review or continued SEO support, with the work prioritised around your services and customers.
SEO audits
A review of the site’s content, structure, technical setup and visibility, with findings explained and the next actions prioritised.
Technical SEO
Investigation and improvements around crawling, indexing, redirects, metadata and performance where these are affecting the site.
On-page SEO
Service and product pages organised around relevant searches, with useful headings, content, internal links and clear contact or purchase routes.
Local SEO
Work on location-focused pages and relevant local search information for businesses serving particular towns or areas.
Content planning
A plan for pages and articles that answer customer questions and support your core services, with a purpose for each piece of content.
Ongoing SEO
Monitoring, content improvements and further optimisation, with the scope and priorities reviewed as the website and market develop.
Give a relevant visitor a reason to contact you.
Search visibility brings people to a page. The content then needs to explain the service, answer their questions and make contacting you straightforward. I consider those decisions as part of the work.
If a confusing layout, a slow page or a difficult mobile journey is getting in the way, I’ll explain the issue and the changes worth considering. Website development can be scoped alongside the SEO work where needed.
- Priorities tied to your services
- Pages answering customer questions
- Clear enquiry and purchase routes
- Relevant local search information
- Technical issues investigated
- Progress explained in plain language
Before we start
How much does SEO cost?
The cost depends on the website, competition and work needed. A review helps establish whether you need a defined project or ongoing support. I’ll explain the proposed scope and costs before the work starts.
How long does SEO take to show results?
The timescale varies with the starting point, competition and changes required. Some technical or content issues can be addressed quickly, while changes in search visibility take longer to assess. I’ll set expectations based on the review rather than promise a fixed result by a fixed date.
Can you guarantee a ranking or number of enquiries?
No. Search rankings and enquiry volumes depend on factors beyond the work on the site. I focus on relevant opportunities, clearly scoped improvements and explaining what the available data shows.
Can you help with a website you did not build?
Yes. Share the website and what you want to improve. I can review the content and setup, then explain the changes and any development access needed to carry them out.
Do I have to commit to ongoing SEO?
We can discuss a defined review or improvement project as well as ongoing work. The right approach depends on your website and goals. The scope and any continued support are agreed before you proceed.