Logo design
A logo with suitable versions for the agreed print and digital uses, designed to remain clear at the sizes and formats you need.
A clear identity for the business you’re building.
I’m a freelance brand designer helping businesses launch, refresh their identity and present themselves with confidence. You work directly with me to create a recognisable look that fits your customers and the places they meet your brand.
Help customers recognise what makes you a good fit.
You may be starting a business, changing direction or finding that your current branding no longer reflects the quality of your work. I look at what you offer, who you want to reach and how you want the business to be understood.
As your freelance designer, I take those conversations through to the identity itself. We agree the design scope and where it needs to be used, so the finished work has a practical purpose.
What I can help with
An identity you can use across the business.
From a focused logo project to a wider identity, I agree the deliverables around what you need.
Visual identity
Colours, typography and supporting graphic elements that give your website, marketing and everyday materials a consistent appearance.
Brand guidelines
Practical guidance on using the identity so you, your team and suppliers can keep future materials consistent.
New business branding
A visual foundation for launch, with the logo and supporting assets needed for your first website and marketing materials.
Rebranding
A refresh or a new direction for an established business, considering what customers already recognise and what needs to change.
Brand application
The identity applied to agreed website visuals, stationery, brochures, signage or digital graphics so the launch feels joined up.
Keep the same identity wherever customers find you.
A useful brand identity needs to work on your website, in print and in the everyday materials you send to customers. I consider those uses while designing, so the work can be applied consistently.
I also design websites and printed materials. If you need those alongside the branding, working directly with me keeps the decisions and delivery connected.
- Logo versions for agreed uses
- A clear colour and type system
- Supporting visual elements
- Practical usage guidance
- Files prepared for print
- Assets prepared for digital use
The process
A design process with your input built in.
You deal with me throughout, from understanding the business to preparing the final assets.
Discuss
I learn about your offer, audience and the reasons for creating or changing the identity.
Design
I develop the agreed creative directions and explain how they relate to the brief.
Refine
We review the designs and refine the selected direction through the agreed feedback stages.
Deliver
I prepare the final files and guidance included in the scope, ready for their intended uses.
Before we start
How much does a branding project cost?
It depends on whether you need a logo, a wider identity, guidelines or materials for launch. I’ll discuss the uses and deliverables with you, then provide a quote for the agreed scope and revision stages.
How long does the design process take?
The schedule depends on the deliverables and review stages. I’ll discuss any launch date with you and agree a proposed timeline before the design work begins.
Can you refresh the identity I already have?
Yes. Share your current branding and explain what is changing in the business. We can look at whether a refresh would preserve useful recognition or whether a new direction would be more appropriate.
What files and guidance will I receive?
The proposal lists the final assets, file formats and any usage guidance. We agree these around where the identity will be used, including relevant print and digital applications.
Can you create the website and printed materials too?
Yes. I can apply the identity to your website and agreed marketing materials. We can scope those alongside the branding or plan them as a later stage.