Magento ecommerce
A website that showcases and sells Feature Radiators' range of radiators and accessories.
Back to My Work
Project overview
Feature Radiators required a Magento ecommerce website to showcase and sell their range of radiators and accessories. I developed bespoke tools including BTU calculations and room-based heat matching, helping customers confidently choose the right radiator for their space.
The challenge
Feature Radiators required a Magento ecommerce website to showcase and sell its range of radiators and accessories. Customers needed to explore the products while also considering whether a radiator was suitable for the room where it would be used.
The project needed to support both sides of that decision: choosing a product and understanding its heat requirements. The brief therefore combined the ecommerce website with bespoke tools to help customers make a more informed selection.
Product choice supported by bespoke tools
I developed the Magento ecommerce website and created bespoke BTU calculation and room-based heat-matching tools. These brought practical guidance into the shopping experience alongside the radiator range.
The aim was to help customers relate the products to their own space. The website could showcase and sell the range while also providing tools that addressed an important question in the buying process.
Choosing for the room
A radiator purchase involves more than appearance. Customers also need to consider the heat required for the space they are furnishing, which can make choosing between products more involved.
The room-based heat-matching work puts that context into the website. It helps customers approach the catalogue with their own room in mind and connects the choice of radiator to a practical requirement.
BTU calculations within the experience
The bespoke BTU tools support the process of understanding a room's heating requirements. They sit within the wider ecommerce project, giving customers another source of guidance as they explore the range.
Combining those tools with the Magento website made the development specific to Feature Radiators. The solution supports product discovery while helping customers consider suitability for their space.
What the project delivered
Bespoke BTU tools
Custom calculation tools help customers consider the heating requirements of their room.
Room-based matching
Heat-matching functionality connects product selection with the space where the radiator will be used.
The result
The completed project combines a Magento ecommerce website with bespoke BTU calculations and room-based heat matching.
Feature Radiators has a platform for presenting and selling its range, with practical tools designed to help customers choose a radiator for their space.
