A distinctive mascot
Digi gives Digital Pioneers a helpful robot companion and a recognisable character for the brand.
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Project overview
DPKE Ltd came to me wanting to create a brand identity and website for their company trading as Digital Pioneers (DigiPie). I created a company mascot 'Digi' their helpful robot companion allowing them to create a memorable character that helped them stand out at tech expo's. To keep the theme, Digi was used throughout the website artwork to represent how DigiPie and their team of experts integrate themselves into a clients core IT infrastructure.
The challenge
DPKE Ltd wanted a brand identity and website for its business trading as Digital Pioneers, or DigiPie. The project needed to give the company a recognisable personality while communicating its work within clients' IT infrastructure.
The brief also had a physical setting: technology expos, where a memorable identity could help the business stand out. The brand and website therefore needed a shared idea that could carry across different customer encounters.
Introducing Digi
I created Digi, a helpful robot companion, as the company's mascot. The character gave DigiPie a distinctive way to introduce itself and a visual idea that could be recognised beyond the website.
Digi became the thread connecting the brand identity and website artwork. This gave the company a consistent character to use when presenting its expertise, from its online presence to technology expos.
Making technical expertise memorable
IT infrastructure can be difficult to communicate through a company introduction alone. Digi provided a character through which the business could express its helpful, integrated role within a client's organisation.
The mascot gave the brand a memorable point of reference. Rather than relying entirely on descriptions of technical services, the identity could communicate a sense of companionship and support through the character itself.
Carrying the idea into the website
Digi appears throughout the website artwork to represent how DigiPie and its team of experts integrate themselves into a client's core IT infrastructure. The visual story connects the mascot to the work the business does.
Using the character across the artwork also keeps the online presentation connected to the wider identity. The website becomes part of the same brand experience customers encounter when meeting the company elsewhere.
What the project delivered
Connected brand artwork
The website carries the mascot through its artwork, linking the online presentation to the company identity.
A clear visual story
The character represents the team's role within clients' core IT infrastructure in a memorable way.
The result
The project delivered a brand identity and website built around Digi, giving Digital Pioneers a consistent visual personality.
The mascot connects the website artwork with the company's wider presentation, including technology expos, and provides a recognisable way to express its role within clients' IT infrastructure.
