Roofracks2u is a specialist in Thule roof systems and cycle carriers. They wanted a website that would showcase their speciality and allow the end user browsing the site the a nice user experience and quick way to find the products they needed.
Magento was the only way forward, with a powerful back end and industry standard technologies powering it no other e-commerce solution could provide the power and flexibility they needed. The main problem was that Magento's default searching capabilities wouldn't cut it for vehicle searching, even add-on modules dint have the required features needed.
The solution: we created a custom module specifically for them that worked alongside dealer data they received from Thule. This matched the users vehicle selection to the right Thule products on the site, as new products where added to the database the module even created the required products in Magento's catalogue automatically.
We also implemented a blog into the Magento site powered by WordPress allowing them to easily add blog posts from a nicer user interface. This data was then pulled into Magento's front end giving a seamless experience for the end user throughout the site.